Are you tired of driving traffic to your site but not getting the sales? Are you seeking a technique to get your visitors to take immediate action?
To get people to act now you need to create a sense of urgency and get your visitors to want what you have - and to want it now!
The first step to get people into the mood to take immediate action is for you to show them that your product or service is in demand or that you have a limited supply. People usually want what is “hot” right now.
It has been proven by psychologists that people have a greater appreciation of the value of products they have difficulty getting their hands on. If you’re told you can’t have it, you want it more than anything.
Infomercials tell you that calling now will get you another one free or you’ll get a discount off the original price. Other methods - the use of a time limit - only a limited supply available. Good marketers know how to create a sense of urgency.
At various times you have, probably, felt desperate to get more sales and would be willing to do anything to get them. BUT… and it’s a big one - you should never give away the farm. Never beg for more business; never promise more than is sound business practice.
You may ask why? It’s simply because your public will sense the desperation and run away - for ever!
It’s always been the same; they assume that if you’re desperate for business then you’re no good, because if you were you’d be in high demand. People want to do business with successful people.
How do you put this persuasion technique in action and create a sense of urgency?
Create deadlines so people understand they have a limited time to make a decision about your product or service. Without a deadline they will stall and procrastinate. Set a time limit for your offer and stick to it.
Make your offers to a close target market. Set the profile for visitors you want to visit your site. Better to have fewer visitors that fit your target market than an inundation of non-target visitors - that’s if you want to make sales!
Remember, people want what they can’t have. If you gently take it away from them they will search for reasons why they want it now.
Creating a sense of urgency in a selling environment is always a win - win situation. Your client discovers a reason to make a decision to buy something they already wanted. You make more sales and your sense of achievement along with the increased profits is, absolutely, the greatest feeling. A task worth doing is, always, a task worth doing well.
