Using Free Reports to Build Your List
Aside from pre-selling your products and affiliated offers, the main purpose of your free viral report should be to build your mailing-list.
It’s well known that a good quality targeted list is more valuable than any other virtual asset. So, when you are unable to pre-sell, let alone sell, the products and services featured in your free report, you will at the very least have garnered first name and e-mail addy. In short, if you don’t manage to convert the reader into a ready buyer, you managed to convert him or her into your subscriber.
In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into becoming a buyer, preferably for life.
You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing-list.
One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!
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